SURE BET

A liquor salesman ran into his buddy in a local bar while making a sales call at 10:00 AM.  "I'm surprised to see you drinking at this hour of the day," the salesman said.  "I certainly hope you're celebrating something big."

"Yeah, kind of," the buddy replied.  "I put all of my money on a sure bet at the track.  It was the 7th horse in the 7th race, on today which is the 7th day of the 7th month as well as my son's 7th birthday, my 7th wedding anniversary, and the horse's name was Septus and the odds were 7 to 1. "  

"Holy cow!" exclaimed the salesman.  "And the horse won?"

"No.  He came in 7th."